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A content marketing funnel - ivory-tulip-fwdksz.mystrikingly.com`s recent blog post - Explained

A content marketing funnel is a method to let potential customers learn more about your company, find solutions to their problems, and become confident in purchasing from you. Different types of content work better for every stage of the funnel.

At the top of the funnel, infographics, videos, and checklists draw attention, bring in leads, and keep readers engaged. Guides and templates that are gated perform very well at this point.

Awareness

At this point, consumers are simply aware of the existence of your brand and the solutions you offer. In this stage, content marketing b2b is meant to provide information and help prospects on the problems your solution tackles and what makes it different from competitors.

Take note of the keywords your target audience is using to search online. You can use keyword research to determine what terms your customers use when they search online. This will assist you in determining whether your product or service is required. This information can be used to build a content calendar and then decide which content pieces are designed to target these keywords.

Additionally creating content for this stage of the funnel can help you build your brand affinity with your customers. If your customers are aware about your brand, they will have more faith in your ability to solve their problems. This results in higher conversion rates, be it subscriptions to newsletters, purchases or click-throughs to your website.

A well-executed strategy for content can assist in closing the gap in conversion. If, for instance you observe that the majority of your content is targeted at increasing awareness, but not enough is influencing buyers to make a purchase decision, you may increase the spending on advertising campaigns targeting middle-funnel keyword phrases.

Another way to boost the bottom-of-the-funnel sales conversion is by using social media. Social media platforms such as Twitter and Facebook enable you to engage with your customers directly, giving you the opportunity to showcase your customer care. This could range from retweeting good reviews to promoting special deals.

You can also make use of existing content to push buyers down the funnel, such as blog posts or case studies. If you write a blog post explaining the reasons why your product is superior to a competitor's you can share it via social media and ask your readers to join your email list to receive more details. You can also encourage conversion at this stage by asking your customers to include your name in their social media posts after using your product. This will inspire other users to do the same and will help spread the word about the brand.

Consideration

A well-planned content marketing strategy incorporates the use of a variety of types of content to engage customers at every stage of the funnel. Brand awareness campaigns, for example could include ad copy as well as blog posts and infographics addressing common objections and concerns. These pieces of content can be shared via email and social media to boost organic traffic.

As buyers move through the decision-making process, they begin looking for specific product features that will help them make the purchase decision. This is the perfect time to make use of FAQ pages. Utilize tools for keyword research like Ubersuggest or search for popular hashtags within your industry to discover questions that your customers are asking. Create answers to these questions and include them on your content funnel map.

At this point, it's important to provide a clear value proposition that demonstrates to prospective customers what your product or service will solve their problem and make them more money. This content should also highlight your brand's uniqueness compared to the competition.

This is an easy stage to gauge since the consumer is making a purchase decision. To determine if you're getting the job done, look for metrics like conversion rate as well as the number of transactions and click-through rates.

When consumers reach the advocacy phase, they become loyal followers of your brand and are more likely to share your content because they feel so strongly about it. This is a good method to increase the number of people who follow your brand. However, you must focus on creating content that encourages people to share it, rather than focusing on purely engagement metrics. Use Sprout Social, for example to track social shares that result from your content marketing efforts. This will give you a much more accurate view of your influence.

Decision Making

They are looking for content at the decision-making stage that substantiates the purchase and explains how to make use of the product. At this stage, they want to be certain that the product will solve their problem and justify the investment. It is crucial to have high-quality content at this point, such as product guides video, case studies and customer success stories. Your customers should also be in a position to ask questions and receive answers from your support team. Sending them customized emails and 24 hour customer support is an excellent method to please customers and encourage them to share their experiences with others.

At this point you're hoping that the customer will become a brand ambassador and recommend your product to their friends and colleagues. To turn those who are advocates to raving fans you'll have to provide them with valuable content that can help them get the most out of your product or service. You can do this by creating personalised newsletters, tutorial video free trial offers, and loyalty programs.

It's time to start focusing on retention after your audience has changed from leads to paying clients. Content marketing funnels typically focus on revenue as the end goal. However, consumers will continue to interact and engage with brands even after they have made purchases. It's crucial to reimagine the funnel as a dynamic model that includes revenue, instead of a static model.

The traditional funnels for content marketing are useful for planning your strategy however they do not take into consideration the complexity of the buyer's journey. Instead reinventing the funnel as a loop model will assist you in developing an effective and more holistic content marketing strategy. You can create content that engages your target audience and increases conversions by planning for each stage of the process. You can then use the information from these conversions to optimize your strategy and content marketing funnel ensure that it is working effectively. Are you interested in learning how this strategy will benefit your company? Contact us today and request a complimentary playbook for content marketing.

Retention

A content marketing funnel is a valuable tool that can help brands develop their strategy, implement it, and measure its effectiveness. It can also provide visibility into the gaps in their strategy for content that must be filled. For example the case where a brand has a large amount of content targeted at generating increasing awareness and generating interest, but only a few pieces aimed at the middle of the funnel, they should prioritize creating content that is targeted at this stage.

One of the best ways to gauge how well-targeted your content is is to use tools like Ahrefs to determine the average time spent on page and bounce rate of each piece. The higher these numbers, the better performing your content.

After you've put together content for the top of your funnel for marketing content It's essential to keep it up-to-date and relevant. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. This can be done by creating new content which is focused on key words, addresses questions that your target audience is likely to look for, and provides current information about your business or product.

When your customers enter MOFU and MOFU, they'll be seeking out more information about your product or services, as well as solutions to their issues. It's also important to build confidence by giving honest reviews and demonstrating your value.

In the last stage of your content marketing funnel your audience will decide whether or not to buy. This is usually done through gated content that requires an email address or some other method of registration to gain access. This content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will follow up.

You can still influence the journeys of your customers through your brand, even though your sales and support teams are primarily responsible for retention of customers. Create content that will delight your customers throughout the entire process of content marketing. This could include helpful sources, behind-the-scenes information, and special offers that only your audience has access to. If you can establish a relationship of trust to your customers, they will become your most loyal advocates and will help reduce your sales cycle.