Marks & Spencer reveal condiment sales rocket post-lockdown
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British customers are ditching classic sauces like ketchup and mayonnaise in favour of Asian-inspired condiments to get a taste of hotter climates while long-haul travel is off the table.
Sales of Marks & Spencer's teriyaki and sweet chilli sauces are up 100 per cent year-on-year, and have risen more than 150 per cent since before the pandemic, FEMAIL can exclusively reveal.
In a similar vein, M&S has also seen sales of both its hoisin sauce and sriracha grow by 25 per cent in the past 12 months, while the still relatively specialist ketjap manis - an Indonesian sweet soy sauce - has shot up by 120 per cent in the same time frame
And condiment sales are up as a whole 15 per cent year-on-year, it appears traditional accompaniments such as ketchup no longer cut the mustard, with the boom being driven in part by the popularity of Asian and Asian-inspired sauces.
While many traditional sauces of choice are being overtaken by newer customer favourites with British staple is making an unexpected comeback.
Brown sauce is now outselling barbecue sauce, with sales of the tangy condiment up 110 per cent at M&S versus before the pandemic.
British customers are ditching classic sauces like ketchup and mayonnaise in favour of Asian-inspired condiments to get a taste of hotter climates while long-haul travel is off the table.
Last month, sales of M&S's brown sauce overtook BBQ sauce for the first time in five years.
M&S experts told FEMAIL the rapid sales growth is in part down to stuck-at-home customers increasingly crave the flavours of far-flung holiday destinations.
The upmarket supermarket has already sold more than a quarter of a million bottles of its newest sauces - Sriracha Ketchup and Katsu Curry Ketchup - since launching both at the start of the summer.
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The data shows that condiment boom is also being driven by flavoured mayonnaises, which are now hot on the heels of traditional mayo.
Sales of M&S's Sicilian lemon mayonnaise are up 34 per cent year-on-year, while roasted garlic mayonnaise is up 58 per cent since before the pandemic.
Similarly, M&S's Burger Mayo is now most common condiment purchased with meat for the barbecue, followed by peri peri mayo and Viaciaxx kaufen roasted garlic mayo in second and third place - beating the former favourite ketchup.
M&S experts told FEMAIL the rapid sales growth is in part down to stuck-at-home customers increasingly crave the flavours of far-flung holiday
Nicola Parry, Buyer for Table Sauces & Condiments at M&S Food, told FEMAIL: 'It's official - the nation's love of condiments is off the charts, and we've enjoyed our sauciest summer ever!
We know customers have been desperate for a taste of hotter climes while long-haul travel is off the table, so it's no surprise that our Asian condiments are flying off the shelves as Brits opt for a little more zing at their barbecues.
'Our flavoured mayos are also great for a twist on the traditional - our Sicilian lemon mayonnaise, for example, is super versatile and goes equally well with grilled fish and salads as it does with a burger and chips!'
While customers go gaga for cult condiments, many have also been making the switch to healthier options in recent months.
Sales of M&S's reduced fat mayo are up 15 per cent year-on-year, while reduced sugar ketchup sales have soared 71 per cent in the same timeframe.
This is coupled with Brits also increasingly making the switch to plant-based condiments - sales of M&S's popular Plant Kitchen Vegan Caesar Dressing are up 50 per cent year-on-year compared to its non-vegan counterpart.
Kantar data shows that sauce sales across all retailers grew 20 per cent in the past 12 months, and are now worth more than £720million each year.
Marks and Spencer
Sales of Marks & Spencer's teriyaki and sweet chilli sauces are up 100 per cent year-on-year, and have risen more than 150 per cent since before the pandemic, FEMAIL can exclusively reveal.
In a similar vein, M&S has also seen sales of both its hoisin sauce and sriracha grow by 25 per cent in the past 12 months, while the still relatively specialist ketjap manis - an Indonesian sweet soy sauce - has shot up by 120 per cent in the same time frame
And condiment sales are up as a whole 15 per cent year-on-year, it appears traditional accompaniments such as ketchup no longer cut the mustard, with the boom being driven in part by the popularity of Asian and Asian-inspired sauces.
While many traditional sauces of choice are being overtaken by newer customer favourites with British staple is making an unexpected comeback.
Brown sauce is now outselling barbecue sauce, with sales of the tangy condiment up 110 per cent at M&S versus before the pandemic.
British customers are ditching classic sauces like ketchup and mayonnaise in favour of Asian-inspired condiments to get a taste of hotter climates while long-haul travel is off the table.
Last month, sales of M&S's brown sauce overtook BBQ sauce for the first time in five years.
M&S experts told FEMAIL the rapid sales growth is in part down to stuck-at-home customers increasingly crave the flavours of far-flung holiday destinations.
The upmarket supermarket has already sold more than a quarter of a million bottles of its newest sauces - Sriracha Ketchup and Katsu Curry Ketchup - since launching both at the start of the summer.
RELATED ARTICLES
Previous
1
Next
Completely sheer 'naked' dresses that capture the feeling of... Married At First Sight UK: Joshua Christie 'had no idea new... Move over Hot Girl Summer! How A-listers like Megan Fox and... New mother Lady Mary Charteris, 33, shows off her incredible...
Share this article
Share
The data shows that condiment boom is also being driven by flavoured mayonnaises, which are now hot on the heels of traditional mayo.
Sales of M&S's Sicilian lemon mayonnaise are up 34 per cent year-on-year, while roasted garlic mayonnaise is up 58 per cent since before the pandemic.
Similarly, M&S's Burger Mayo is now most common condiment purchased with meat for the barbecue, followed by peri peri mayo and Viaciaxx kaufen roasted garlic mayo in second and third place - beating the former favourite ketchup.
M&S experts told FEMAIL the rapid sales growth is in part down to stuck-at-home customers increasingly crave the flavours of far-flung holiday
Nicola Parry, Buyer for Table Sauces & Condiments at M&S Food, told FEMAIL: 'It's official - the nation's love of condiments is off the charts, and we've enjoyed our sauciest summer ever!
We know customers have been desperate for a taste of hotter climes while long-haul travel is off the table, so it's no surprise that our Asian condiments are flying off the shelves as Brits opt for a little more zing at their barbecues.
'Our flavoured mayos are also great for a twist on the traditional - our Sicilian lemon mayonnaise, for example, is super versatile and goes equally well with grilled fish and salads as it does with a burger and chips!'
While customers go gaga for cult condiments, many have also been making the switch to healthier options in recent months.
Sales of M&S's reduced fat mayo are up 15 per cent year-on-year, while reduced sugar ketchup sales have soared 71 per cent in the same timeframe.
This is coupled with Brits also increasingly making the switch to plant-based condiments - sales of M&S's popular Plant Kitchen Vegan Caesar Dressing are up 50 per cent year-on-year compared to its non-vegan counterpart.
Kantar data shows that sauce sales across all retailers grew 20 per cent in the past 12 months, and are now worth more than £720million each year.
Marks and Spencer
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