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This was a useful lesson as we reconfigured the team to assist with implementation which has proved to be a better approach. Our senior team are all passionate about technology and improving productivity so a lot of what I do is keep reinforcing the vision so we can align with that. SI - You are a small company now, how will you keep your strong company culture and customer service when you hopefully get allot bigger? He is a leader that gets marketing and has built a great culture of innovation. RD - I would still like to be running Xero, the global leader in small business software and one of the most admired software companies in the world. RD - Accounting software is a referral model, so the social media can be used to accelerate that. Traditional media can be very expensive so we tend to piggyback on our partners spend for that which is why we have built marketing partnerships with banks and telecommunications carriers. SI - What company or companies do you admire the most(apart from Xero)that you don't have a financial interest in and why?

We’re also worried about ensuring that broadband investment takes place which is why we are such advocates. And at the toxic prior example is, is like, uh, in cabanas, we have got kind of seeing this model over and over again, where, where you kind of, you measure where you, where are you. So like what, what, and then kind of, where are you, what is your current state? And if your concerns are with spy or state police services, ask yourself how trustworthy you can place in your VPN provider… Rubber and most plastics are insulators. The market is really just starting and with accelerators like iPads, what is control cable Google's up comingChrome operating system we think that things are only just getting exciting. I have been concerned with the amount of time being spent on building Xero Personal which is a completely different target market. I am concerned about maintaining focus on building the best online accounting system for the SME market. I believe there is a significant opportunity here, but that there is still a lot to do to maintain Xero’s position as a leading SME accounting solution. I understand that for many SMEs there is a fine line between personal accounting and their business accounting, but I think that providing a solution to solve this for small business owners doesn’t require all the Xero Personal features.

SI - You contribute to a blog on the Xero website and of course your business is web based, how important is the internet to the business to spread the Xero brand and business and will you start to use more traditional forms of media and or advertising as you grow? SI - Are there any particular books or periodicals that you have read that you would recommend to Share Investor readers in your business sector or business/investing in general? There are some important strategic reasons for doing Personal which I don’t want to go into publicly. If you also want to make it work in cloudy weather, you should make the panel even larger. Next, measure all the components and sketch the control panel. You need to match the power production of the solar panel to the device(s) that you want to charge or power. Second, you should also take into account the charge and discharge losses, which add at least 20% (or 48 watt-hours) to the total, resulting in a lead-acid battery storage capacity of 288 watt-hours (10% for lithium-ion batteries, 152 Wh). I wonder, if customers would pay the resulting price.

RD - Atlassian out of Australia have cracked a good business model in the Enterprise space and love their customers. RD - Xero is fairly distributed as our sales teams operate out of several areas on many time zones so we build culture online. E.g. maybe it just requires an add-on to the Expense Claim module to allow expenses to be pulled out of a personal credit-card statement, etc… Reader Question -Does Xero have any future plans of going into any other fields of cloud computing beyond accounting or personal finance? Reader Question - Does Xero have any intention of implementing stock/inventory control? Reader Question - I have a concern about focus at Xero at the moment. SI - Was the intention of yourself and the Xero board to build the company up as a brand with the express purpose of selling, along the lines of say 42 Below? Rod clarifies and confirms that the previous numbers were not paying customers on the Xero website. I would imagine though that Rod would entertain follow-ups in the comments section below. It’s really hard to find great product testers in New Zealand.